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Glossary

The communication plan is a study that organizes press relations and foresees activities
with the purpose of highlighting certain important events in a company.

The Press Kit is a complete, synthetic and clear document that presents and introduces a firm, its products and  services to the press.
It is a basis of information for journalists, and therefore it includes:

  • Principal information on the company
  • A precise and concise description of the products and/or services offered by the company, including technical elements.
  • It can also include: Ektas, screenshots etc...
The Press Release concerns specific news items, like new products or services, partnerships, appointments, financial informations etc...It is the occasion for journalists to discuss and comment the latest topics on the company. 

The Press List is a selection of specialized journalists that are experts and can explain the company in the appropriate technical press channels as well as in the radio and on the television.

The Press Room on Internet, gathers, on a «Site» dedicated to the company, all the information which is thus made available to the journalists.

The Editorial Schedules is a sort of media forecat with regards to the treatment of particular problems or topics.